PPC Marketing can be Effective and Scalable
In an ideal world you would drive most of your site's traffic via organic, natural or free means. Whether your customers input your URL directly, click through from a partner site, or search for your products or services in a search engine, by far the cheapest, not to mention the longer lasting way to go about marketing online is to go the free route.
But paid search has its distinct place in the online marketing line-up and is an area to explore for some and an absolute must for others. How do you know which is right for your business?
With the evolution of the search engine algorithms, paid search marketing too has changed. Gone are the days where anyone with a website can succeed in paid search as long as they have enough money. Now, your website has to be relevant, and the landing pages - where you direct the traffic - have to tick all the SEO boxes.
Your campaigns are more closely scrutinised and converting traffic is increasingly difficult. So the natural place to start is at the very beginning - with the website optimisation. Once that is done - you have a more complete overview of your business to explore PPC. .
These changes in PPC may make things slightly more complicate however they ensure you target the most relevant users making it more likely they convert from your site.
We're happy to chat, whatever your needs or where you are in the process.
And we are certified on Google paid search marketing platforms too so we believe we tick all the right boxes!
Picture credits to lukewebber
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